A deck lands. You flip through it on your phone, between two other things. A team that looks solid, a market that sounds big, a nice curve. You remember the founder's energy and two figures. What you do not remember is what was not there.
And that is what matters: how many users were interviewed, who is full-time, what was tested and then dropped, where the figure on page 5 comes from. You would ask every one of those questions if you had an hour per deck. You have ten minutes.
The reader asks them for you. It hands you a report, next to the deck: what is missing, what does not hold, and the questions to ask the founder before the call.